/* apps/dashboard/static/landing/landing.css: la página pública de Escucha360.
   Tokens de marca: docs/e360-handoff/DESIGN_TOKENS.css (mismos valores que el panel). */

:root {
  --deep: #0F6E56; --mid: #1D9E75; --tint: #E1F5EE; --tint-2: #F0FAF6;
  --ink: #1D3A31; --ink-2: #3A4A44; --ink-3: #6E7A74; --ink-4: #9AA39E;
  --sand: #F1EFE8; --paper: #FBFAF6; --blanco: #FFFFFF; --rule: #E4E1D7;
  --crit: #A32D2D; --crit-bg: #FCEBEB; --warn: #854F0B; --warn-bg: #FAEEDA;
  --font: 'Hanken Grotesk', system-ui, -apple-system, sans-serif;
  --r: 10px; --r-card: 16px; --r-pill: 999px;
  --ease: cubic-bezier(.2, .7, .2, 1);
  --sombra: 0 1px 2px rgba(29,58,49,.05), 0 12px 32px -12px rgba(29,58,49,.18);
  --sombra-alta: 0 2px 4px rgba(29,58,49,.06), 0 30px 60px -20px rgba(15,110,86,.35);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 76px; }
body {
  margin: 0; font-family: var(--font); color: var(--ink-2); background: var(--sand);
  font-size: 17px; line-height: 1.6; -webkit-font-smoothing: antialiased; overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: var(--deep); }
h1, h2, h3 { color: var(--ink); font-weight: 600; line-height: 1.12; margin: 0; letter-spacing: -.02em; }
h1 { font-size: clamp(2.6rem, 5.6vw, 4.4rem); letter-spacing: -.035em; }
h2 { font-size: clamp(1.9rem, 3.6vw, 2.8rem); }
h3 { font-size: 1.2rem; letter-spacing: -.01em; }
p { margin: 0; }
.contenedor { width: min(1180px, 100% - 40px); margin-inline: auto; }

/* ── Barra de progreso de lectura ── */
.progreso { position: fixed; inset: 0 auto auto 0; height: 3px; width: 100%; z-index: 60;
  background: linear-gradient(90deg, var(--mid), var(--deep)); transform-origin: 0 50%; transform: scaleX(0); }

/* ── Botones ── */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: .5em; font: inherit;
  font-weight: 600; font-size: 1rem; text-decoration: none; border-radius: var(--r-pill); padding: .85em 1.5em;
  border: 1.5px solid transparent; cursor: pointer; transition: transform .2s var(--ease), box-shadow .2s var(--ease), background .2s; }
.btn:hover { transform: translateY(-2px); }
.btn:active { transform: translateY(0); }
.btn-chico { padding: .6em 1.15em; font-size: .92rem; }
.btn-ancho { width: 100%; }
.btn-primario { background: var(--deep); color: #fff; box-shadow: 0 8px 20px -8px rgba(15,110,86,.7); }
.btn-primario:hover { background: #0c5d49; box-shadow: 0 14px 28px -10px rgba(15,110,86,.75); }
.btn-fantasma { background: var(--blanco); color: var(--ink); border-color: var(--rule); }
.btn-fantasma:hover { border-color: var(--mid); color: var(--deep); }
.btn-claro { background: #fff; color: var(--deep); }
.btn-borde-claro { color: #fff; border-color: rgba(255,255,255,.45); }
.btn-borde-claro:hover { border-color: #fff; background: rgba(255,255,255,.08); }
.corto { display: none; }
.flecha { display: inline-block; transition: transform .25s var(--ease); }
.btn:hover .flecha { transform: translateX(4px); }
:focus-visible { outline: 3px solid var(--mid); outline-offset: 3px; border-radius: 6px; }

/* ── Navegación ── */
.nav { position: fixed; top: 0; inset-inline: 0; z-index: 50; transition: background .3s, box-shadow .3s, backdrop-filter .3s; }
.nav.solida { background: rgba(251,250,246,.86); backdrop-filter: saturate(1.4) blur(14px); box-shadow: 0 1px 0 var(--rule); }
.nav-in { width: min(1180px, 100% - 40px); margin-inline: auto; height: 72px; display: flex; align-items: center; gap: 24px; }
.nav-logo img { height: 34px; width: auto; }
.nav-links { display: flex; gap: 4px; margin-left: auto; }
.nav-links a { color: var(--ink-2); text-decoration: none; font-weight: 500; font-size: .95rem; padding: .45em .85em; border-radius: var(--r-pill); transition: background .2s, color .2s; }
.nav-links a:hover, .nav-links a.activo { background: var(--tint); color: var(--deep); }
.nav-cta { display: flex; align-items: center; gap: 10px; }
.nav-menu { display: none; width: 42px; height: 42px; border-radius: 12px; border: 1px solid var(--rule); background: var(--blanco); cursor: pointer; padding: 0 10px; flex-direction: column; justify-content: center; gap: 4px; }
.nav-menu span { display: block; height: 2px; background: var(--ink); border-radius: 2px; transition: transform .25s, opacity .25s; }

/* ── Hero ── */
.hero { position: relative; min-height: 100vh; padding: 128px 0 90px; display: flex; align-items: center; overflow: hidden;
  background: radial-gradient(1200px 600px at 85% 20%, var(--tint) 0%, transparent 60%), radial-gradient(800px 500px at 0% 100%, #EAF3EE 0%, transparent 60%), var(--sand); }
.hero-fondo { position: absolute; inset: 0; pointer-events: none; }
.onda { position: absolute; right: -10%; top: 50%; width: 900px; height: 900px; border-radius: 50%; border: 1.5px solid rgba(29,158,117,.18);
  transform: translate(0, -50%) scale(.4); animation: onda 9s linear infinite; opacity: 0; }
.o2 { animation-delay: 3s; } .o3 { animation-delay: 6s; }
@keyframes onda { 0% { transform: translate(0,-50%) scale(.35); opacity: 0; } 15% { opacity: 1; } 100% { transform: translate(0,-50%) scale(1.25); opacity: 0; } }
.hero-in { position: relative; display: grid; grid-template-columns: 1.05fr 1fr; gap: 56px; align-items: center; }
.pildora { display: inline-flex; align-items: center; gap: .55em; background: var(--blanco); border: 1px solid var(--rule); color: var(--deep);
  font-weight: 600; font-size: .85rem; padding: .4em .95em; border-radius: var(--r-pill); box-shadow: var(--sombra); }
.punto-vivo { width: 8px; height: 8px; border-radius: 50%; background: var(--mid); box-shadow: 0 0 0 0 rgba(29,158,117,.6); animation: latido 2s infinite; }
@keyframes latido { 70% { box-shadow: 0 0 0 9px rgba(29,158,117,0); } 100% { box-shadow: 0 0 0 0 rgba(29,158,117,0); } }
.hero h1 { margin: 22px 0 22px; }
.rota { display: inline-block; background: linear-gradient(100deg, var(--deep), var(--mid) 60%, #39b88c); -webkit-background-clip: text; background-clip: text; color: transparent;
  transition: opacity .35s var(--ease), transform .35s var(--ease), filter .35s; }
.rota.sale { opacity: 0; transform: translateY(14px); filter: blur(4px); }
.hero-sub { font-size: 1.2rem; max-width: 34em; color: var(--ink-2); }
.hero-sub strong { color: var(--ink); font-weight: 600; }
.hero-botones { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 32px; }
.hero-chips { list-style: none; padding: 0; margin: 30px 0 0; display: flex; flex-wrap: wrap; gap: 8px 22px; color: var(--ink-3); font-size: .95rem; font-weight: 500; }
.hero-chips li::before { content: "✓"; color: var(--mid); font-weight: 700; margin-right: .45em; }

.hero-visual { position: relative; height: 560px; }
.telefono { position: absolute; left: 50%; top: 50%; width: 300px; height: 560px; transform: translate(-50%, -50%) rotate(-4deg);
  background: #ECE5DA; border-radius: 42px; border: 10px solid #1D3A31; box-shadow: var(--sombra-alta); overflow: hidden; animation: flotar 7s ease-in-out infinite; }
@keyframes flotar { 50% { transform: translate(-50%, calc(-50% - 12px)) rotate(-3deg); } }
.tel-barra { display: flex; align-items: center; gap: 10px; padding: 16px 16px 12px; background: var(--deep); color: #fff; }
.tel-barra img { background: #fff; border-radius: 50%; padding: 3px; }
.tel-barra b { display: block; font-size: .95rem; line-height: 1.1; }
.tel-barra small { opacity: .8; font-size: .75rem; }
.tel-chat { padding: 18px 12px; display: flex; flex-direction: column; gap: 10px; }
.burbuja { max-width: 86%; padding: 9px 12px; border-radius: 14px; font-size: .9rem; line-height: 1.35; color: #1b2a25; box-shadow: 0 1px 1px rgba(0,0,0,.08);
  opacity: 0; transform: translateY(10px) scale(.96); transition: opacity .45s var(--ease), transform .45s var(--ease); }
.burbuja.visible { opacity: 1; transform: none; }
.b-voz, .b-texto { align-self: flex-end; background: #D7F7C9; border-top-right-radius: 4px; }
.b-bot { align-self: flex-start; background: #fff; border-top-left-radius: 4px; }
.b-voz { display: flex; align-items: center; gap: 9px; min-width: 200px; }
.b-voz small { color: #5c6b65; font-size: .72rem; }
.play { width: 0; height: 0; border-left: 11px solid var(--deep); border-top: 7px solid transparent; border-bottom: 7px solid transparent; }
.forma { display: flex; align-items: center; gap: 2px; height: 24px; flex: 1; }
.forma i { width: 3px; border-radius: 2px; background: var(--mid); height: 30%; animation: forma 1.1s ease-in-out infinite; }
.forma i:nth-child(3n) { animation-delay: -.3s; } .forma i:nth-child(3n+1) { animation-delay: -.6s; } .forma i:nth-child(4n) { animation-delay: -.9s; }
@keyframes forma { 50% { height: 100%; } }
.escribiendo { align-self: flex-start; background: #fff; padding: 11px 14px; border-radius: 14px; display: flex; gap: 4px; }
.escribiendo i { width: 6px; height: 6px; border-radius: 50%; background: var(--ink-4); animation: punto 1s infinite; }
.escribiendo i:nth-child(2) { animation-delay: .15s; } .escribiendo i:nth-child(3) { animation-delay: .3s; }
@keyframes punto { 50% { transform: translateY(-4px); opacity: .5; } }

.tarjeta-flotante { position: absolute; background: var(--blanco); border: 1px solid var(--rule); border-radius: var(--r-card); box-shadow: var(--sombra-alta); padding: 14px 16px; }
.tf-clasif { right: -6%; bottom: 20%; width: 270px; animation: flotar2 8s ease-in-out infinite; }
.tf-kpi { left: -2%; top: 16%; width: 190px; animation: flotar2 9s ease-in-out infinite reverse; }
@keyframes flotar2 { 50% { transform: translateY(-14px); } }
.tf-cabeza { display: flex; justify-content: space-between; align-items: center; margin-bottom: 8px; }
.tf-hora { font-size: .75rem; color: var(--ink-4); }
.tf-texto { font-size: .92rem; color: var(--ink); font-weight: 500; line-height: 1.35; }
.tf-pie { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 10px; }
.tf-kpi small { color: var(--ink-3); font-size: .78rem; }
.tf-kpi b { display: block; font-size: 2rem; color: var(--ink); font-variant-numeric: tabular-nums; line-height: 1.1; }
.mini-barras { display: flex; align-items: flex-end; gap: 4px; height: 34px; margin-top: 6px; }
.mini-barras i { flex: 1; height: var(--h); background: linear-gradient(var(--mid), var(--deep)); border-radius: 3px; transform-origin: bottom; animation: crecer 1.2s var(--ease) both; }
.mini-barras i:nth-child(2) { animation-delay: .1s } .mini-barras i:nth-child(3) { animation-delay: .2s } .mini-barras i:nth-child(4) { animation-delay: .3s }
.mini-barras i:nth-child(5) { animation-delay: .4s } .mini-barras i:nth-child(6) { animation-delay: .5s } .mini-barras i:nth-child(7) { animation-delay: .6s }
@keyframes crecer { from { transform: scaleY(0); } }
.etq { display: inline-block; font-size: .72rem; font-weight: 600; padding: .22em .7em; border-radius: var(--r-pill); background: var(--tint); color: var(--deep); white-space: nowrap; }
.etq-alta { background: var(--crit-bg); color: var(--crit); }
.etq-media { background: var(--warn-bg); color: var(--warn); }

.bajar { position: absolute; left: 50%; bottom: 26px; width: 26px; height: 42px; border: 2px solid var(--ink-4); border-radius: 14px; transform: translateX(-50%); }
.bajar span { position: absolute; left: 50%; top: 8px; width: 4px; height: 8px; margin-left: -2px; border-radius: 2px; background: var(--deep); animation: rueda 1.8s infinite; }
@keyframes rueda { 0% { opacity: 0; transform: translateY(0); } 30% { opacity: 1; } 100% { opacity: 0; transform: translateY(14px); } }

/* ── Cinta ── */
.cinta { background: var(--deep); color: #fff; overflow: hidden; padding: 16px 0; }
.cinta-pista { display: flex; width: max-content; animation: cinta 38s linear infinite; }
.cinta-pista span { font-weight: 600; font-size: 1rem; padding: 0 28px; white-space: nowrap; display: flex; align-items: center; gap: 28px; opacity: .92; }
.cinta-pista span::after { content: ""; width: 7px; height: 7px; border-radius: 50%; background: #7fd4b5; }
@keyframes cinta { to { transform: translateX(-50%); } }

/* ── Secciones ── */
.seccion { padding: 110px 0; position: relative; }
.seccion-papel { background: var(--paper); border-block: 1px solid var(--rule); }
.seccion-oscura { background: radial-gradient(900px 500px at 100% 0%, #16805f 0%, transparent 60%), var(--ink); color: #cfe3da; }
.titulo-seccion { text-align: center; max-width: 760px; margin: 0 auto 58px; }
.titulo-seccion p { margin-top: 18px; font-size: 1.12rem; color: var(--ink-3); }
.titulo-izq { text-align: left; margin: 0; }
.ceja { display: inline-block; font-size: .8rem; font-weight: 700; text-transform: uppercase; letter-spacing: .14em; color: var(--mid); margin-bottom: 14px; }
.ceja-clara { color: #7fd4b5; }
.seccion-oscura h2 { color: #fff; }
.seccion-oscura .titulo-seccion p { color: #b9d2c8; }

/* Pilares */
.pilares { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.pilar { background: var(--blanco); border: 1px solid var(--rule); border-radius: var(--r-card); padding: 34px 30px; box-shadow: var(--sombra); transition: transform .35s var(--ease), box-shadow .35s var(--ease), border-color .35s; }
.pilar:hover { transform: translateY(-6px); box-shadow: var(--sombra-alta); border-color: rgba(29,158,117,.4); }
.pilar h3 { margin: 22px 0 10px; font-size: 1.4rem; }
.pilar p { color: var(--ink-3); }
.pilar-icono { width: 58px; height: 58px; border-radius: 16px; background: linear-gradient(135deg, var(--tint), #fff); border: 1px solid #cdebdf; display: grid; place-items: center; transition: transform .4s var(--ease); }
.pilar:hover .pilar-icono { transform: rotate(-6deg) scale(1.06); }
.pilar-icono svg { width: 28px; height: 28px; fill: none; stroke: var(--deep); stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }

/* Pasos */
.pasos { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 22px; position: relative; z-index: 1; }
.paso { background: var(--blanco); border: 1px solid var(--rule); border-radius: var(--r-card); padding: 28px 24px; }
.paso-num { display: grid; place-items: center; width: 44px; height: 44px; border-radius: 50%; background: var(--deep); color: #fff; font-weight: 700; font-size: 1.1rem; margin-bottom: 18px; box-shadow: 0 0 0 6px var(--tint); }
.paso h3 { margin-bottom: 8px; }
.paso p { color: var(--ink-3); font-size: .97rem; }
.pasos-linea { height: 4px; background: var(--rule); border-radius: 4px; margin: 34px auto 0; max-width: 900px; overflow: hidden; }
.pasos-linea span { display: block; height: 100%; width: 100%; background: linear-gradient(90deg, var(--mid), var(--deep)); transform-origin: 0 50%; transform: scaleX(0); transition: transform 1.6s var(--ease); }
.pasos-linea span.lleno { transform: scaleX(1); }

/* Servicios */
.servicios { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; margin-bottom: 18px; }
.svc-tab { display: flex; align-items: center; gap: 12px; text-align: left; font: inherit; background: var(--blanco); border: 1.5px solid var(--rule); border-radius: var(--r-card); padding: 16px 18px; cursor: pointer; transition: border-color .25s, box-shadow .25s, transform .25s var(--ease), background .25s; color: var(--ink-2); }
.svc-tab:hover { transform: translateY(-3px); border-color: rgba(29,158,117,.45); }
.svc-tab.activo { border-color: var(--deep); background: var(--tint-2); box-shadow: 0 0 0 4px rgba(29,158,117,.12); }
.svc-ico { font-size: 1.6rem; width: 46px; height: 46px; display: grid; place-items: center; border-radius: 12px; background: var(--tint); flex: none; }
.svc-tab b { display: block; color: var(--ink); line-height: 1.2; }
.svc-tab small { color: var(--ink-3); font-size: .85rem; }
.svc-panel { display: grid; grid-template-columns: 1.1fr 1fr; gap: 34px; background: var(--blanco); border: 1px solid var(--rule); border-radius: 22px; padding: 42px; box-shadow: var(--sombra); min-height: 330px; }
.svc-detalle h3 { font-size: 1.7rem; margin-bottom: 12px; }
.svc-detalle > p { color: var(--ink-3); margin-bottom: 20px; }
.svc-ejemplo { background: var(--sand); border-radius: var(--r-card); padding: 22px; display: flex; flex-direction: column; gap: 10px; justify-content: center; }
.svc-ejemplo .ej-titulo { font-size: .78rem; text-transform: uppercase; letter-spacing: .12em; color: var(--ink-3); font-weight: 700; }
.ej-voz { background: var(--blanco); border: 1px solid var(--rule); border-radius: 12px; padding: 12px 14px; display: flex; gap: 10px; align-items: flex-start; font-size: .94rem; color: var(--ink); opacity: 0; transform: translateX(14px); animation: deslizar .5s var(--ease) forwards; }
.ej-voz:nth-child(3) { animation-delay: .12s } .ej-voz:nth-child(4) { animation-delay: .24s }
@keyframes deslizar { to { opacity: 1; transform: none; } }
.ej-voz .etq { flex: none; margin-top: 2px; }
.cambia { animation: aparecer .45s var(--ease); }
@keyframes aparecer { from { opacity: 0; transform: translateY(8px); } }

.lista-check { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.lista-check li { position: relative; padding-left: 30px; }
.lista-check li::before { content: ""; position: absolute; left: 0; top: .2em; width: 20px; height: 20px; border-radius: 50%; background: var(--tint) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%230F6E56' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5L20 7'/%3E%3C/svg%3E") center/12px no-repeat; }
.seccion-oscura .lista-check { margin: 26px 0 34px; color: #e3efe9; }
.seccion-oscura .lista-check li::before { background-color: rgba(127,212,181,.18); background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%237fd4b5' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5L20 7'/%3E%3C/svg%3E"); }

/* Maqueta del panel */
.panel-in { display: grid; grid-template-columns: .9fr 1.1fr; gap: 60px; align-items: center; }
.maqueta { background: var(--paper); border-radius: 18px; overflow: hidden; box-shadow: 0 40px 80px -30px rgba(0,0,0,.6); transform: perspective(1400px) rotateY(-9deg) rotateX(3deg); transition: transform .8s var(--ease); }
.maqueta:hover { transform: perspective(1400px) rotateY(0) rotateX(0); }
.maq-barra { display: flex; align-items: center; gap: 6px; padding: 11px 14px; background: #ECEAE2; border-bottom: 1px solid var(--rule); }
.maq-barra i { width: 11px; height: 11px; border-radius: 50%; background: #d9d5c9; }
.maq-barra span { margin-left: 14px; font-size: .75rem; color: var(--ink-3); background: #fff; border-radius: 6px; padding: 3px 12px; }
.maq-cuerpo { display: grid; grid-template-columns: 56px 1fr; min-height: 360px; }
.maq-nav { background: #fff; border-right: 1px solid var(--rule); display: flex; flex-direction: column; align-items: center; gap: 14px; padding: 16px 0; }
.maq-nav span { width: 26px; height: 8px; border-radius: 4px; background: var(--rule); }
.maq-nav span.activo { background: var(--mid); }
.maq-main { padding: 18px; display: grid; gap: 14px; color: var(--ink-2); }
.maq-kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.maq-kpis > div { background: #fff; border: 1px solid var(--rule); border-radius: 12px; padding: 12px; }
.maq-kpis small, .maq-grafica small { display: block; font-size: .72rem; color: var(--ink-3); }
.maq-kpis b { font-size: 1.6rem; color: var(--ink); font-variant-numeric: tabular-nums; line-height: 1.2; }
.maq-kpis em { font-style: normal; font-size: .72rem; font-weight: 600; margin-left: 6px; }
.sube { color: #3B6D11; } .baja { color: var(--deep); }
.maq-grafica { background: #fff; border: 1px solid var(--rule); border-radius: 12px; padding: 12px 14px; display: grid; gap: 8px; }
.barra-h { display: grid; grid-template-columns: 100px 1fr; align-items: center; gap: 10px; font-size: .78rem; }
.barra-h i { height: 10px; border-radius: 5px; background: linear-gradient(90deg, var(--mid), var(--deep)); width: 0; transition: width 1.4s var(--ease); }
.visible .barra-h i { width: var(--w); }
.maq-voces { display: grid; gap: 6px; }
.maq-voz { background: #fff; border: 1px solid var(--rule); border-radius: 10px; padding: 8px 10px; font-size: .8rem; color: var(--ink); display: flex; gap: 8px; align-items: center; }

/* Ventajas */
.ventajas { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.ventaja { padding: 28px; border-radius: var(--r-card); background: var(--blanco); border: 1px solid var(--rule); position: relative; overflow: hidden; transition: transform .35s var(--ease), box-shadow .35s; }
.ventaja::after { content: ""; position: absolute; inset: auto -40% -60% auto; width: 200px; height: 200px; border-radius: 50%; background: radial-gradient(var(--tint), transparent 70%); opacity: 0; transition: opacity .4s; }
.ventaja:hover { transform: translateY(-5px); box-shadow: var(--sombra-alta); }
.ventaja:hover::after { opacity: 1; }
.v-ico { font-size: 1.9rem; display: block; margin-bottom: 14px; transition: transform .4s var(--ease); }
.ventaja:hover .v-ico { transform: scale(1.18) rotate(-6deg); }
.ventaja h3 { margin-bottom: 8px; }
.ventaja p { color: var(--ink-3); font-size: .98rem; position: relative; z-index: 1; }

/* Casos */
.casos-tabs { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px; margin-bottom: 26px; }
.caso-tab { font: inherit; font-weight: 600; font-size: .95rem; color: var(--ink-2); background: var(--blanco); border: 1.5px solid var(--rule); border-radius: var(--r-pill); padding: .6em 1.2em; cursor: pointer; transition: all .25s var(--ease); }
.caso-tab:hover { border-color: var(--mid); color: var(--deep); }
.caso-tab.activo { background: var(--deep); border-color: var(--deep); color: #fff; box-shadow: 0 8px 18px -8px rgba(15,110,86,.7); }
.caso { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; align-items: center; background: var(--blanco); border: 1px solid var(--rule); border-radius: 22px; padding: 26px; box-shadow: var(--sombra); }
.caso-texto { padding: 10px 18px 10px 0; }
.caso-texto h3 { font-size: 1.7rem; margin-bottom: 12px; }
.caso-texto > p { color: var(--ink-3); margin-bottom: 20px; }
.caso-voces { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.caso-voces li { background: var(--sand); border-radius: 12px; padding: 11px 14px 11px 40px; position: relative; color: var(--ink); font-size: .95rem; }
.caso-voces li::before { content: "“"; position: absolute; left: 14px; top: 2px; font-size: 1.9rem; color: var(--mid); font-weight: 700; line-height: 1.2; }

/* Marcadores de imagen */
.ph { position: relative; border-radius: var(--r-card); overflow: hidden; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 10px; text-align: center; padding: 24px;
  background: repeating-linear-gradient(-45deg, rgba(15,110,86,.05) 0 14px, transparent 14px 28px), linear-gradient(135deg, var(--tint), #f6fbf8); border: 2px dashed rgba(29,158,117,.4); color: var(--deep); }
.ph-etq { font-size: .72rem; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; background: #fff; border-radius: var(--r-pill); padding: .25em .9em; }
.ph-txt { font-weight: 500; max-width: 26em; font-size: .95rem; color: var(--ink-2); }
.caso-foto { aspect-ratio: 4 / 3; }
.ph-parrafo { margin-top: 12px; color: var(--ink-4); font-style: italic; }

/* Precios */
.planes { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; align-items: stretch; }
.plan { background: var(--blanco); border: 1px solid var(--rule); border-radius: 22px; padding: 34px 30px; display: flex; flex-direction: column; gap: 6px; position: relative; transition: transform .35s var(--ease), box-shadow .35s; }
.plan:hover { transform: translateY(-6px); box-shadow: var(--sombra-alta); }
.plan .lista-check { margin: 18px 0 28px; flex: 1; font-size: .97rem; }
.plan-desc { color: var(--ink-3); font-size: .97rem; }
.precio { display: flex; align-items: baseline; gap: 4px; margin-top: 18px; color: var(--ink); }
.precio b { font-size: 3rem; font-weight: 700; letter-spacing: -.03em; font-variant-numeric: tabular-nums; line-height: 1; }
.moneda { font-size: 1.5rem; font-weight: 600; }
.periodo { color: var(--ink-3); font-size: .92rem; margin-left: 6px; }
.precio-texto { font-size: 1.35rem; font-weight: 600; min-height: 48px; align-items: center; }
.plan-destacado { background: linear-gradient(180deg, #fff, var(--tint-2)); border: 2px solid var(--deep); box-shadow: var(--sombra-alta); transform: translateY(-10px); }
.plan-destacado:hover { transform: translateY(-16px); }
.plan-cinta { position: absolute; top: -14px; left: 50%; transform: translateX(-50%); background: var(--deep); color: #fff; font-size: .78rem; font-weight: 700; padding: .35em 1em; border-radius: var(--r-pill); white-space: nowrap; }
.plan-creditos { background: var(--paper); }
.nota-precios { text-align: center; margin-top: 30px; color: var(--ink-3); }

/* Otrera */

/* Cierre */
.cierre { background: radial-gradient(700px 400px at 20% 0%, #1D9E75 0%, transparent 70%), radial-gradient(700px 400px at 100% 100%, #0b5442 0%, transparent 70%), var(--deep); color: #fff; padding: 110px 0; text-align: center; overflow: hidden; }
.cierre-in { display: flex; flex-direction: column; align-items: center; }
.cierre img { height: 44px; width: auto; margin-bottom: 30px; }
.cierre h2 { color: #fff; max-width: 18em; }
.cierre .hero-botones { justify-content: center; margin-top: 36px; }

/* Pie */
.pie { background: var(--paper); border-top: 1px solid var(--rule); padding: 30px 0; font-size: .9rem; color: var(--ink-3); }
.pie-in { display: flex; align-items: center; gap: 24px; flex-wrap: wrap; }
.pie-in img { height: 28px; width: auto; }
.pie nav { margin-left: auto; display: flex; gap: 18px; }
.pie a { color: var(--ink-2); text-decoration: none; }
.pie a:hover { color: var(--deep); }

/* ── Aparición al hacer scroll ── */
.js .revelar { opacity: 0; transform: translateY(28px); transition: opacity .8s var(--ease), transform .8s var(--ease); transition-delay: var(--retraso, 0s); }
.js .revelar.visible { opacity: 1; transform: none; }
.js .plan-destacado.revelar.visible { transform: translateY(-10px); }
.js .plan-destacado.revelar.visible:hover { transform: translateY(-16px); }

/* ── Responsivo ── */
@media (max-width: 1020px) {
  .hero-in, .panel-in, .svc-panel, .caso { grid-template-columns: 1fr; }
  .hero { padding-top: 110px; }
  .hero-visual { height: 520px; max-width: 520px; width: 100%; margin: 0 auto; }
  .pasos { grid-template-columns: repeat(2, 1fr); }
  .servicios { grid-template-columns: repeat(2, 1fr); }
  .ventajas, .pilares { grid-template-columns: repeat(2, 1fr); }
  .plan-destacado, .js .plan-destacado.revelar.visible { transform: none; }
  .maqueta { transform: none; }
  .caso-texto { padding: 0 6px 6px; }
}
@media (max-width: 820px) {
  .nav-menu { display: flex; }
  .nav-cta { margin-left: auto; }
  .nav-links { position: absolute; top: 72px; inset-inline: 12px; flex-direction: column; background: var(--paper); border: 1px solid var(--rule); border-radius: var(--r-card); padding: 10px; box-shadow: var(--sombra-alta);
    opacity: 0; transform: translateY(-8px); pointer-events: none; transition: opacity .25s, transform .25s; }
  .nav-links a { padding: .75em 1em; }
  .nav.abierta .nav-links { opacity: 1; transform: none; pointer-events: auto; }
  .nav.abierta { background: var(--paper); }
  .nav.abierta .nav-menu span:nth-child(1) { transform: translateY(6px) rotate(45deg); }
  .nav.abierta .nav-menu span:nth-child(2) { opacity: 0; }
  .nav.abierta .nav-menu span:nth-child(3) { transform: translateY(-6px) rotate(-45deg); }
}
@media (max-width: 620px) {
  body { font-size: 16px; }
  .seccion { padding: 80px 0; }
  .nav-cta .btn-chico { padding: .55em .95em; font-size: .85rem; }
  .nav-cta .btn-chico .largo { display: none; }
  .nav-cta .btn-chico .corto { display: inline; }
  .pasos, .servicios, .ventajas, .pilares { grid-template-columns: 1fr; }
  .svc-panel { padding: 24px; }
  .hero-visual { height: 480px; }
  .telefono { width: 260px; height: 480px; }
  .tf-clasif { right: -2%; width: 220px; bottom: 6%; }
  .tf-kpi { left: -2%; width: 160px; top: 4%; }
  .bajar { display: none; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; scroll-behavior: auto !important; }
  .js .revelar { opacity: 1; transform: none; }
  .burbuja { opacity: 1; transform: none; }
}

/* ── Agregados: sesión/alta, demo, testimonios, plan a la medida, preguntas, pie ── */
.btn-texto { background: transparent; color: var(--ink); }
.btn-texto:hover { background: var(--tint); color: var(--deep); transform: none; }
.hero-sesion, .cierre-sesion { margin-top: 18px; font-size: .95rem; color: var(--ink-3); }
.hero-sesion a { font-weight: 600; }
.cierre-sesion { color: #cfe8de; }
.cierre-sesion a { color: #fff; font-weight: 600; }
.mini-play { width: 0; height: 0; border-left: 9px solid var(--deep); border-top: 6px solid transparent; border-bottom: 6px solid transparent; }

.seccion-demo { background: linear-gradient(180deg, var(--sand), var(--tint-2) 50%, var(--sand)); }
.demo-video { aspect-ratio: 16 / 9; max-width: 960px; margin: 0 auto; border-radius: 22px; box-shadow: var(--sombra-alta); }
.demo-video video { width: 100%; height: 100%; object-fit: cover; }
.demo-play { width: 84px; height: 84px; border-radius: 50%; background: var(--deep); position: relative; margin-bottom: 8px;
  box-shadow: 0 0 0 0 rgba(15,110,86,.45); animation: pulso 2.2s infinite; transition: transform .3s var(--ease); }
.demo-play::after { content: ""; position: absolute; left: 34px; top: 26px; border-left: 22px solid #fff; border-top: 16px solid transparent; border-bottom: 16px solid transparent; }
.demo-video:hover .demo-play { transform: scale(1.08); }
@keyframes pulso { 70% { box-shadow: 0 0 0 22px rgba(15,110,86,0); } 100% { box-shadow: 0 0 0 0 rgba(15,110,86,0); } }

.logos { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-bottom: 40px; }
.logo-ph { height: 86px; padding: 12px; }
.testimonios { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.testimonio { margin: 0; background: var(--blanco); border: 1px solid var(--rule); border-radius: var(--r-card); padding: 30px; display: flex; flex-direction: column; justify-content: space-between; gap: 24px; position: relative; transition: transform .35s var(--ease), box-shadow .35s; }
.testimonio:hover { transform: translateY(-5px); box-shadow: var(--sombra-alta); }
.testimonio::before { content: "“"; position: absolute; top: 4px; right: 22px; font-size: 5rem; line-height: 1; color: var(--tint); font-weight: 700; }
.testimonio blockquote { margin: 0; font-size: 1.05rem; color: var(--ink); line-height: 1.55; position: relative; }
.testimonio figcaption { display: flex; align-items: center; gap: 12px; }
.testimonio figcaption b { display: block; color: var(--ink); }
.testimonio figcaption small { color: var(--ink-3); }
.avatar-ph { width: 48px; height: 48px; border-radius: 50%; padding: 0; flex: none; border-width: 1.5px; }

.planes { grid-template-columns: repeat(4, 1fr); gap: 18px; }
.plan { padding: 32px 24px; }
.precio b { font-size: 2.6rem; }
.plan-medida { background: linear-gradient(160deg, var(--ink), #24493d); border-color: transparent; color: #cfe3da; }
.plan-medida h3, .plan-medida .precio { color: #fff; }
.plan-medida .plan-desc { color: #b9d2c8; }
.plan-medida .lista-check li::before { background-color: rgba(127,212,181,.18); background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%237fd4b5' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5L20 7'/%3E%3C/svg%3E"); }
.plan-medida .btn-fantasma { background: #fff; border-color: #fff; color: var(--deep); }

.faq-in { display: grid; grid-template-columns: .8fr 1.2fr; gap: 56px; align-items: start; }
.faq-in .titulo-seccion { position: sticky; top: 110px; }
.faq-in .titulo-seccion p { margin-top: 16px; color: var(--ink-3); }
.faq { display: grid; gap: 10px; }
.faq details { background: var(--blanco); border: 1px solid var(--rule); border-radius: 14px; transition: border-color .25s, box-shadow .25s; }
.faq details[open] { border-color: rgba(29,158,117,.5); box-shadow: var(--sombra); }
.faq summary { list-style: none; cursor: pointer; padding: 18px 56px 18px 22px; font-weight: 600; color: var(--ink); position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: ""; position: absolute; right: 20px; top: 50%; width: 22px; height: 22px; margin-top: -11px; border-radius: 50%; background: var(--tint) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%230F6E56' stroke-width='3' stroke-linecap='round'%3E%3Cpath d='M12 6v12M6 12h12'/%3E%3C/svg%3E") center/12px no-repeat; transition: transform .3s var(--ease); }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { padding: 0 22px 20px; color: var(--ink-3); }
.faq details[open] p { animation: aparecer .35s var(--ease); }

.pie-pendiente { color: var(--ink-4); cursor: help; }

@media (max-width: 1200px) { .planes { grid-template-columns: repeat(2, 1fr); max-width: 860px; margin: 0 auto; } .plan-destacado, .js .plan-destacado.revelar.visible { transform: none; } }
@media (max-width: 1020px) {
  .faq-in { grid-template-columns: 1fr; gap: 28px; }
  .faq-in .titulo-seccion { position: static; }
  .testimonios { grid-template-columns: 1fr; max-width: 640px; margin: 0 auto; }
  .logos { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 620px) {
  .planes { grid-template-columns: 1fr; }
  .nav-cta .btn-texto { padding: .55em .7em; }
  .demo-play { width: 64px; height: 64px; }
  .demo-play::after { left: 26px; top: 19px; border-left-width: 17px; border-top-width: 13px; border-bottom-width: 13px; }
  .demo-video .ph-txt { display: none; }
}
.plan .lista-check { align-content: start; }

/* Otrera, IVA */
  background: radial-gradient(420px 260px at 100% 0%, rgba(127,212,181,.35), transparent 70%), linear-gradient(150deg, var(--ink), #24493d); color: #fff; box-shadow: var(--sombra-alta); }
.enlace-flecha { display: inline-flex; align-items: center; gap: .4em; margin-top: 22px; font-weight: 600; text-decoration: none; }
.enlace-flecha:hover .flecha { transform: translateX(4px); }
.iva { font-size: .8rem; color: var(--ink-3); margin-top: 2px; }

/* ── Celular: barra que cabe a 360 px, objetivos táctiles de 44 px, texto legible ── */
html, body { overflow-x: clip; }
.etq { font-size: .75rem; }
@media (max-width: 820px) {
  .nav-in { width: calc(100% - 28px); gap: 10px; height: 64px; }
  .nav-links { top: 64px; }
  .nav-cta { gap: 6px; }
  .nav-cta .btn-chico, .nav-menu { min-height: 44px; }
  .nav-menu { width: 44px; }
  .nav-links a { min-height: 44px; display: flex; align-items: center; }
  html { scroll-padding-top: 68px; }
  .pie nav { flex-wrap: wrap; gap: 4px 6px; margin-left: 0; width: 100%; }
  .pie nav a, .pie-pendiente { padding: 10px 8px; min-height: 44px; display: inline-flex; align-items: center; }
  .pie-in { gap: 14px; }
  .enlace-flecha { min-height: 44px; }
  .faq summary { min-height: 56px; display: flex; align-items: center; }
  .caso-tab, .svc-tab { min-height: 44px; }
}
@media (max-width: 400px) {
  .nav-logo img { height: 28px; }
  .nav-cta .btn-chico { padding: .5em .8em; font-size: .82rem; }
  .contenedor { width: calc(100% - 28px); }
  h1 { font-size: 2.35rem; }
  .hero-visual { height: 440px; }
  .telefono { width: 240px; height: 440px; }
  .tf-clasif { width: 200px; }
  .tf-kpi { width: 148px; }
  .svc-panel, .caso { padding: 18px; }
  .plan { padding: 28px 20px; }
}

/* Celular: el chat del teléfono queda a la vista y la maqueta del panel cabe completa */
@media (max-width: 620px) {
  .tf-kpi { display: none; }
  .tf-clasif { top: auto; bottom: 3%; right: 0; left: auto; }
  .maq-cuerpo { grid-template-columns: 1fr; min-height: 0; }
  .maq-nav { display: none; }
  .maq-main { padding: 12px; gap: 10px; }
  .maq-kpis { gap: 6px; }
  .maq-kpis > div { padding: 9px 8px; }
  .maq-kpis b { font-size: 1.25rem; }
  .maq-kpis em { display: block; margin-left: 0; }
  .barra-h { grid-template-columns: 84px 1fr; }
}
@media (max-width: 620px) {
  .tf-clasif { bottom: -34px; width: 210px; padding: 12px 14px; }
  .hero-visual { margin-bottom: 40px; }
}
@media (min-width: 621px) and (max-width: 1020px) {
  .tf-kpi { top: auto; bottom: 6%; left: -4%; }
}

/* Otrera: franja corta */
.otrera { background: var(--paper); border-top: 1px solid var(--rule); padding: 44px 0; }
.otrera-franja { display: flex; align-items: center; justify-content: center; gap: 18px 26px; flex-wrap: wrap; text-align: center; }
.otrera-franja p { color: var(--ink-2); max-width: 36em; }
.otrera-franja b { color: var(--ink); }
.otrera-marca { font-size: 1.6rem; font-weight: 700; letter-spacing: -.03em; color: var(--deep); }
.otrera-franja .enlace-flecha { margin-top: 0; }

/* ── El elefante de la marca («Contorno», el del primer ingreso) ── */
.elefante { display: block; width: 100%; height: auto; overflow: visible; }
.el-parte { transition: opacity .35s var(--ease), stroke-width .35s var(--ease), color .35s var(--ease); }
.el-parte path, .el-parte circle { vector-effect: none; }

/* Inicio: detrás del teléfono, a la derecha, meciéndose (la trompa y la oreja también se mueven). */
.elefante-hero { position: absolute; right: -16%; top: 6%; width: 82%; color: var(--mid); opacity: .32;
  z-index: 0; pointer-events: none; animation: el-mecer 7s ease-in-out infinite; }
.telefono { z-index: 1; }
.tarjeta-flotante { z-index: 2; }
@keyframes el-mecer { 0%, 100% { transform: translateY(0) rotate(0deg); } 50% { transform: translateY(-14px) rotate(-2.5deg); } }
.el-hero [data-sub="trompa"] { transform-box: view-box; transform-origin: 174px 52px; animation: el-trompa 3.4s ease-in-out infinite; }
.el-hero [data-sub="oreja"] { transform-box: view-box; transform-origin: 123px 31px; animation: el-oreja 2.6s ease-in-out infinite; }
.el-hero [data-sub="cola"] { transform-box: view-box; transform-origin: 25px 57px; animation: el-cola 1.8s ease-in-out infinite; }
@keyframes el-trompa { 0%, 100% { transform: rotate(0deg); } 50% { transform: rotate(-7deg); } }
@keyframes el-oreja { 0%, 100% { transform: scaleX(1); } 50% { transform: scaleX(.9); } }
@keyframes el-cola { 0%, 100% { transform: rotate(0deg); } 50% { transform: rotate(12deg); } }

/* Cómo funciona: el elefante arriba; cada paso, una parte. */
.pasos-elefante { display: flex; flex-direction: column; align-items: center; gap: 10px; margin: -18px auto 34px; }
.pasos-elefante-fig { width: min(300px, 70vw); color: var(--deep); }
.el-pasos .el-parte { cursor: pointer; }
.el-pasos .el-parte.atenuada { opacity: .22; }
.el-pasos .el-parte.marcada { stroke-width: 8; color: var(--mid); }
.pasos-elefante-parte { min-height: 34px; display: inline-flex; align-items: center; padding: .3em 1em; border-radius: var(--r-pill);
  background: var(--tint); color: var(--deep); font-weight: 600; font-size: .92rem; transition: opacity .3s; }
.pasos-elefante-parte:empty { opacity: 0; }
.paso-cabeza { display: flex; align-items: center; justify-content: space-between; margin-bottom: 18px; }
.paso-cabeza .paso-num { margin-bottom: 0; }
.paso-parte { width: 74px; color: var(--deep); }
.el-mini .el-parte { opacity: .18; }
.el-mini .el-parte.marcada { opacity: 1; stroke-width: 8; color: var(--mid); }
.paso { cursor: default; transition: transform .35s var(--ease), box-shadow .35s var(--ease), border-color .35s; }
.paso.marcado { border-color: var(--mid); box-shadow: var(--sombra-alta); transform: translateY(-6px); }
.paso.marcado .paso-num { background: var(--mid); }
.paso:focus-visible { outline: 3px solid var(--mid); outline-offset: 3px; }

/* Quienes ya escuchan: el elefante al fondo, tenue. */
#testimonios { overflow: hidden; }
#testimonios > .contenedor { position: relative; z-index: 1; }
.elefante-fondo { position: absolute; right: 6%; top: 50%; width: min(760px, 80vw); transform: translateY(-46%);
  color: var(--deep); opacity: .06; pointer-events: none; z-index: 0; }
.elefante-fondo .elefante { stroke-width: 3; }

/* Preguntas frecuentes: el elefante con duda. */
.elefante-duda { position: relative; width: 230px; margin-top: 42px; padding-top: 40px; color: var(--deep); }
.elefante-duda [data-elefante] { transform-origin: 70% 80%; animation: el-duda 4.5s ease-in-out infinite; }
@keyframes el-duda { 0%, 100% { transform: rotate(0deg); } 30%, 60% { transform: rotate(-5deg); } }
.duda-q { position: absolute; top: 34px; font-weight: 700; color: var(--mid); opacity: 0; animation: el-q 3.6s ease-in-out infinite; }
.q1 { left: 60%; font-size: 1.4rem; animation-delay: 0s; }
.q2 { left: 74%; font-size: 2rem; animation-delay: 1.2s; }
.q3 { left: 88%; font-size: 1.15rem; animation-delay: 2.4s; }
@keyframes el-q { 0% { opacity: 0; transform: translateY(10px) rotate(-8deg); } 20% { opacity: 1; }
  70% { opacity: .9; } 100% { opacity: 0; transform: translateY(-38px) rotate(10deg); } }
@media (max-width: 1020px) { .elefante-duda { width: 170px; margin: 18px auto 0; } }
@media (max-width: 620px) {
  .elefante-hero { right: -26%; top: 14%; width: 96%; }
  .paso-parte { width: 64px; }
  .pasos-elefante { margin-top: -8px; }
}
@media (prefers-reduced-motion: reduce) { .duda-q { opacity: 1; } }
.js .paso.revelar.visible.marcado { transform: translateY(-6px); }

/* Preguntas frecuentes: la ceja arqueada de la duda, que sube y baja. */
.el-ceja { transform-box: view-box; transform-origin: 152px 41px; animation: el-ceja 4.5s ease-in-out infinite; }
@keyframes el-ceja { 0%, 100% { transform: translateY(0) rotate(0deg); } 30%, 60% { transform: translateY(-3px) rotate(-10deg); } }
@media (max-width: 620px) { .elefante-fondo { right: -10%; width: 110vw; } }